CURRICULUM VITAE
Name: Paul James Kardasz
Telephone: 07714 234755 (Mobile)
E Mail: paul@tribe-of-one.co.uk
Portfolio: https://paulkardasz.myportfolio.com/copywriting-portfolio
KEY SKILLS
- Highly conceptual – capable of creating campaignable ‘big ideas’ for advertising & marketing content
- Highly experienced in writing long and short copy across all sectors
- Very motivated and capable of working collaboratively or individually in-house or remotely
- Long experience of working through-the-line for digital and print
- Experienced web content, SEO and CRM/eCRM writer
- Fast and accurate with excellent attention to detail
- Excellent proof-reading, editing and grammatical skills
- Excellent working capabilities in Microsoft Word, Excel and various CMS
- Good presentation skills
- Able to execute projects from initial brief through to finished concept for print or digital
- Experience of managing/mentoring junior members of staff and external resources
- Good competency with Adobe Illustrator, Photoshop and InDesign
EMPLOYMENT
Content Copywriter – HydraFacial UK: Jan 2017 – July 2020
Duties, Responsibilities & Achievements
Sole creative copywriter for all digital and social media content and printed communications. Concept creation. Proofing and Editing. Blog and Vlog creation. E Shots, Digital Newsletters, Press Releases, Magazine Articles.
Integral part of the marketing and sales team responsible for achieving 2018 annual sales targets 3-months early to become the most successful and profitable independent international distributor outside the States. This achievement coupled with regular year-on-year growth had a direct bearing on the decision taken by The HydraFacial Company (USA) to obtain the assets and merge the UK distribution operation into their parent company in Sept 2019.
Accounts worked on at Consulting Room Group/HydraFacial UK
● HydraFacial ●Perk ● Consulting Room.com ● MediZen ● SMART Ideas ● ZENii
Senior Copywriter – Palmer Hargreaves: Oct 2015 – May 2016
Duties, Responsibilities & Achievements:
Partner to Creative Director (John Dean), mentor to junior members of staff, responsible for concept creation and all aspects of copywriting from writing copy to proof reading and signing-off final copy to overseeing any copy created by external resources.
Accounts worked on at Palmer Hargreaves:
Mercedes Benz Trucks ● FUSO Trucks ● Subaru ● Porsche After-sales ● Bayer CropScience ● ABB ● Hitachi Fleet Hire ● Budget and AVIS Car Rental
Freelance Copywriter – Tribe-of One Advertising: July 1998 –Oct 2015
Duties, Responsibilities & Achievements
Responsible for all aspects of creative process from writing creative brief to final production.
Highly experienced in conceptualisation, copy writing, art direction, design, typography and CMS.
Built up a significant portfolio of direct and advertising agency clients from scratch
Client facing role across all business clients to Creative Director, C.E.O. and MD managerial level.
Have created and worked on several award winning campaigns /concepts as a consultant e.g. Beverage Brands WKD, Warwickshire County Cricket Club.
Won creative award for Warwickshire County Cricket Club work created while a consultant at an agency.
Agencies worked for:
Bartle Bogle Hegarty ● Big Communications ● Connect Advertising ● Buckfield Lord & Co ● The Late Night Salon ● Golly Slater Brooker ● RDP Advertising ● BHP Advertising ● Mirror Image ● John Oakley Associates ● Merrions ● WHM Advertising ● 2 Heads Design ● Bertram Gough Advertising
Clients worked for:
De Montfort University ● Barclaycard ● Blacks Outdoors ● ITDG/Practical Action ● South Staffs Water ● PDSA ● The Scarman Trust Charity ● Laser Tools ● H-A Interiors(Fablon) ● CF Cases Ltd ● Graviton Lite
Accounts worked on as a consultant:
Audi UK ● Mercedes Benz ● Kenwood Home Hi-Fi ● Ercol Furniture Bentley & Rolls-Royce ● Novartis Agro Chemicals ● Cargill Foods ● Lister Petter Diesel Engines ● Birmingham Midshires Building Society ● David Wilson Homes ● PDSA ● Invensys Group ● Home Service ● Pubmaster Promotions ● Livenue.com ● Morphy Richards Beverage Brands WKD ● Jewson Builders Merchants ● Crosby Homes ● Journey Shoes ● Hill House Hammond Insurance ● Leicester Mercury ● ATS ● ATS Euromaster ● Alliance & Leicester Building Society ● Fruit of the Loom British Heart Foundation ● Dorma ● Amtico Flooring ● Stoves ● Mr Porky Snacks ● NEXT ● King of Shaves ● Triton Showers ● LDV Vans ● Warwickshire County Cricket Club ● BOC Medical ● Vodaphone ● Skandia Financial Services Laser & Kamasa Tools ● Arena Pubs
Senior Copywriter - BMP Countrywide: November 1992 - July 1998
Creative Director - Wilson Stephenson Ltd: November 1991 - November 1992
Copywriter - Cogent (Formally Cogent Elliot): March 1988 - November 1991
Electrical Installation Technician - Gillias Electrical June 1979 - September 1983
EDUCATION
HND Advertising
OND Advertising & Graphic Design
City and Guilds 236 Electrical Installation
A Level Art
7 0 Levels including English and Mathematics
AWARDS
Cream Awards
Winner – Best Regional Newspaper Ad
Silver - Best T.V
Roses Awards
Commendation - Best Trade Ad
Commendation - Best Specialist Press Ad
Commendation – Best Press Ad
INTERESTS
- Lifelong coarse angler since age 7.
- Ex-Rugby Union junior club player now solely an enthusiastic England supporter.
- Scuba Diver - BSAC Sports Diver & PADI Advanced Open Water Diver. (Only tropical climes these days.)
- Regular road-runner (knees permitting) – run 3 to 4 times a week.
- Avid Skier (wife permitting) - skied all over Europe, States and Canada in the last 30 years.
REFERENCES
Available on request