Armitage Shanks
Consumer and Trade Press Campaign
Consumer and Trade Press Campaign
Brief: Create a campaign and branding device to relaunch Armitage Shanks, to both the consumer and trade sectors, as more than just a manufacturer of utilitarian sanitary ware.
Media: Women's magazines, Sunday supplements and relevant plumbing and wholesaler trade publications.
Agency: BMP Countrywide
Copywriter: Paul Kardasz
Art Director: And O'Donnell / Paul Kardasz
Photography: Lorentz Gullachsen
Media: Women's magazines, Sunday supplements and relevant plumbing and wholesaler trade publications.
Agency: BMP Countrywide
Copywriter: Paul Kardasz
Art Director: And O'Donnell / Paul Kardasz
Photography: Lorentz Gullachsen
