Mercedes-Benz
Colour Press Campaign for Actros & Atego Trucks
Colour Press Campaign for Actros & Atego Trucks
Brief: Brand awareness campaign for Mercedes Benz Trucks featuring the various product USP's of their flagship models the Actros anfd Atego. Campaign also includes a DPS promoting the world's first ever interactive test drive conducted live online from the cab of an Actros truck by former editor of Truck magazine George Bennett.
Media: Truck Magazine
Agency: Buckfield Lord
Copywriter: Paul Kardasz
Art Director: Paul Kardasz
Photographer: Mercedes Benz Photo Library
Media: Truck Magazine
Agency: Buckfield Lord
Copywriter: Paul Kardasz
Art Director: Paul Kardasz
Photographer: Mercedes Benz Photo Library
Excerpt from DVD promoting worlds first interactive, online test drive.
