Midlands Electricity Board
Regional Buisness-to-Business Press Ads for Air Conditioning and Electrical Space Heating
Regional Buisness-to-Business Press Ads for Air Conditioning and Electrical Space Heating
Brief: Create press campaign to promote MEB air conditioning and electric space heating systems to commercial clients in the Midlands region by highlighting the benefits to productivity and the reduced maintenance costs.
Media: Full page broadsheet/tabloid in major regional titles (Birmingham Post, Coventry Evening Teleghraph, Leicester Mercury).
Agency: Cogent Elliot
Copywriter: Paul Kardasz
Art Direction: George Byles
Photography: Glen Perrotte (Portraits) /Padraig Boyle (Landscapes)
Media: Full page broadsheet/tabloid in major regional titles (Birmingham Post, Coventry Evening Teleghraph, Leicester Mercury).
Agency: Cogent Elliot
Copywriter: Paul Kardasz
Art Direction: George Byles
Photography: Glen Perrotte (Portraits) /Padraig Boyle (Landscapes)
