FUSO Canter Trucks
Brief: Create print and livery concepts for Canter 7.5t truck campaign. Canter 7.5t trucks have the largest payload in their class and used the accolade 'Rear of the Year' in their launch campaign. Client wished to evolve this thought and position the Canter favourably against its main competition the Ford Transit. A cheeky, memorable and eye-catching campaign was created to evolve the original launch campaign by utilising the toungue-in-cheek, blokey and irreverent, lads type humour encapsulated in the brand language and tone-of-voice dubbed 'Canter Banter'.
Media: Print and OOH
Agency: Palmer Hargreaves
Copywriter: Paul Kardasz
Art Director: John Dean
Photographer: N/A
Print Concepts
OOH Livery Concepts
