HydraFacial UK

HydraFacial UK
Web, Press, DM, Print, Digital

Background: The unique HydraFacial system is the most popular non-invasive aesthetic skin treatment in the world today. It provides instantly visible results with no downtime and leaves the skin refreshed and glowing. It is suitable for all skin types regardless of age or tone and it's effectiveness and Skin Health for Life philosophy have made it the treatment of choice for many well-known celebrities (which is why it is commonly referred to as the 'celebs facial' )who are constantly in the public eye as well as millions of 'ordinary' people around the globe. To date (circa 2020) the HydraFacial Company now has 450 employees globally, works with over 50 distributors in 87 countries, serving 12,700+ customers worldwide and delivers over 2.5 million treatments every year - which equates approximately to a HydraFacial being performed somewhere in the world every 16 seconds!

Brief: From 2014 the sole distributors of HydraFacial and HydraFacial Perk in the UK has been the ConsultingRoom Group. During this period the in-house design and marketing team were responsible for generating leads for the sales team and creating supporting collateral for their HydraFacial clients. This included a B2B and B2C website, print and press executions, digital and social media, Direct Mail campaigns, on and off line promotional campaigns, CRM and eCRM.

As an integral part of the marketing and sales team and Sole creative copywriter for all digital content and printed communications. Concept creation. Proofing and Editing. Blog and Vlog creation. E Shots, Digital Newsletters, Press Releases, Magazine Articles I helped achieve 2018 annual sales targets 3-months early making the ConsultingRoom Group the most successful and profitable independent international distributor outside the United States. This achievement coupled with regular year-on-year growth had a direct bearing on the decision taken by The HydraFacial Company (USA) to obtain the assets and merge the UK distribution operation into their parent company in Sept 2019.

Media: Online / Press / Print / DM / Digital / SM
Client: The HydraFacial Company
Copywriter: Paul Kardasz

Webmaster: Dan Huxley

Art Directors: Darren Wood/ Charlie Pritchard

Photography: Stock
Production: In House

B2C Website

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