Tussauds Warwick Castle
Television Campaign
Brief: With just a tiny production budget the task was to increase footfall to the attraction by communicating the history and preservation of what is one of the finest 'intact' mediaeval castles in the UK open to the public.
Television Campaign
Brief: With just a tiny production budget the task was to increase footfall to the attraction by communicating the history and preservation of what is one of the finest 'intact' mediaeval castles in the UK open to the public.
Campaign consisted of three 10sec TVC's designed to air at the top, middle and end of the commercial break and helped turn what was shaping up to be a poor year in terms of visitor numbers, due to inclement weather, into one of the best ever.
Campaign awarded Silver for Best TV at the Cream Awards that year.
Media: ITV
Agency: BMP Countrywide
Copywriter: Paul Kardasz
Art Director: And O'Donnell
Creative Director: Brian McCabe
Red Knight
Murder Holes
Ruins
Lo Light and Lo Gold Low-calorie Snack Bars
Launch Television Campaign
Brief: Launch 30 Sec TVC's for new entrant into the UK and Dutch low-calorie chocolate snack bar market.
Launch Television Campaign
Brief: Launch 30 Sec TVC's for new entrant into the UK and Dutch low-calorie chocolate snack bar market.
Media: ITV
Agency: BMP Countrywide
Copywriter: Paul Kardasz
Art Director: And O'Donnell
Creative Director: Randy Weeks
Agency: BMP Countrywide
Copywriter: Paul Kardasz
Art Director: And O'Donnell
Creative Director: Randy Weeks
Director Liddy Oldroyd
Lo Light
Lo Gold