De Montfort University,Barclaycard bespoke, Mercedes Benz, Fablon,
Blacks Outdoors & ITDG (Practical Action) Websites
Brief: Website style and content creation for informational and e-commerce websites.
Media: Online
Agency: Tribe-of-One / Buckfield Lord / Fluid 7(Web Jetty) / Agog / Late Night Salon / Barclaycard/De Montfort University
Copywriter: Paul Kardasz
Art Director: Paul Kardasz/Various
Photographer: N/A
Brief: Website style and content creation for informational and e-commerce websites.
Media: Online
Agency: Tribe-of-One / Buckfield Lord / Fluid 7(Web Jetty) / Agog / Late Night Salon / Barclaycard/De Montfort University
Copywriter: Paul Kardasz
Art Director: Paul Kardasz/Various
Photographer: N/A
De Montfort University
Re-write, refresh and edit copy for a 2-phase relaunch of the 9,000 page De Montfort University website. Contract entailed collating information from administrative departments and faculties and ensuring all information was current and accurate and suitable for mobile platforms as well as standard PC platforms. Phase 1 had to be completed in 3-months to be ready for launch of new TV commercial created to coincide with 2014 A-Level results and Clearing week.
Barclaycard bespoke offers
Generating original headlines and bodycopy for offers and uploading them via in-house CMS.
Mercedes Benz Actros and Atego Trucks
Created all general and technical written content for Actros and Atego truck website in a style fit for a B2B consumer audience from information contained in the 5000-page, Mercedes Benz vehicle blueprints and specifications manuals. Worked closely with Art Director to finalise site navigation , page contents and visual elements contained on each page.
Fablon and ReadyRoll self-adhesive products for H.A.Interiors
Worked directly with client and programmers to develop front and back end of full e-commerce site. Responsible for initial design, style and navigation. Created all copy content and uploaded it directly via Magento CMS. Chose, scaled and uploaded all visuals, 500+ product swatches with prices, descriptions and factory code for compatibility with clients SAP system. Updated and developed site for an ongoing period prior to launch.
Sole copywriter for a 4-year period creating product content consisting of heading, brief description, detailed description and specifications for every new product added to the site every Spring and Summer season and Autumn and Winter season. Product information was supplied in an Excel tabular format, transposed to Word format for maximum efficiency when writing then transposed back to Excel format for uploading to site.
Worked directly with client and programmer to create all general written content and navigation and re-write detailed and lengthy case historys into web friendly, engaging and informative stories that encouraged visitors to donate funds and /or support to ITDG and their projects.
